If recent times have taught us anything, it’s that senior communities need to be flexible, able to change strategies and tactics on a dime. That’s what makes the Virtual Tour such a powerful tool for assisted living marketing teams, both during the coronavirus pandemic and beyond.
But conducting a Virtual Tour – at least one that engages your audience and drives move-ins – isn’t as simple as recording the same tried-and-true facilities tour you’ve been using for years. However, that isn’t to say it’s incredibly difficult, either. Like most things in your marketing efforts, it’s just a matter of following the right lead and using the best tools for the job.
Turning Virtual Tours Into a Competitive Edge
That’s exactly why we created our most recent webinar and on-demand demo, The Virtual Tour Creation Process – to give your team a collection of insights and best practices that will turn Virtual Tours into a powerful competitive edge for your community.
As you’ll see in the demo, the OneDay team covers a wide range of topics and perspectives around the Virtual Tour creation process, including:
- How to create personal, engaging Virtual Tours
- Showcasing your community as a perfect fit for prospects
- Step-by-step tips and what to avoid when recording
- How video drives move-ins and occupancy
A Right Way and a Wrong Way
Of course, the concept of the Virtual Tour isn’t exactly new, especially in the age of COVID-19. In fact, we’ve found that over 70% of OneDay clients are using Virtual Tours to engage and attract new prospects.
That means if your community isn’t already using Virtual Tours to drive move-ins – or if you’re not using a specialized solution like OneDay to create them – you run the risk of falling a step behind your competition. And given the speed that innovation is spreading across the senior living industry now, there’s a fair chance you never catch back up.
For example, as we discuss in the demo, have you asked yourself the following questions?
- What happens if you’re live-streaming a Virtual Tour and the wi-fi gets choppy?
- How can you convey a compelling narrative through your Virtual Tour that creates an emotional bond with the viewer?
- Where do Virtual Tours fit in with the three key components to maximizing occupancy – sales & marketing, human resources, and resident stories?
That’s what makes our new webinar and demo, The Virtual Tour Creation Process, such a timely and relevant guide for your marketing team right now. Aside from the inherent benefits of using video content, we also answer these critical questions – and many others – while explaining why OneDay, in particular, is such a tailor-made solution for the Virtual Tour process.
Reliable, cost efficient, appealing, and intuitive – that’s what OneDay brings to your Virtual Tours. And after watching our demonstration, you’ll see why OneDay is quickly becoming such a game changing partner for senior communities and their occupancy rates.