It’s not easy to differentiate your senior living community from the competition. In fact, as the industry steps in front of the pandemic and toward a brighter future, communities are upping their marketing game, making it far too easy for your messaging to go unnoticed.
Thankfully, your company culture can be a powerful antidote, helping you stand out from the crowd, drive NOI, and hit your occupancy goals. And as I’m about to discuss, video content is an especially effective way to show the world what makes your culture and community better than the rest.
What Makes Video So Powerful
People want an immersive experience. They want to feel compelled and moved by great storytelling, to live vicariously through another person’s perspective, and feel a part of the action. And it’s the sales and marketing strategies that convey such an experience that move the needle for their organizations.
Your senior living community is no different in that regard. Both prospects and job candidates flock toward communities that hit them in the feels, form a powerful connection, and leave them wanting more. And that’s exactly what makes video so uniquely capable of creating those experiences for the audience.
For example, something as simple as a behind the scenes or day in the life video of staff members can speak volumes to the culture and amazing people that propel your community forward. There's just no way to match the power of video in this instance with text or even professional photographs.
Drive Employee Satisfaction with Video
Of course, video also shines when it comes to employee recognition and engagement. As an example, if you have a team member that's been studying for a year to pass a certification and just successfully cleared that monumental hurdle, a personalized video as congratulations will always be more memorable and meaningful than an email or phone call.
The same goes for an employee's first day on the job. Simply taking a few minutes out of the day to film your team welcoming the new hire and saying how much they're looking forward to meeting them can make mincemeat of those first day jitters. This type of personal touch serves as a reflection of your culture, ultimately driving employee satisfaction and, as a result, the robust retention rates that are so difficult to come by these days.
Culture and the Resident Experience
Finally, building from the previous point on culture and the employee experience, those same dynamics help you create a high quality of life for your residents, not to mention peace of mind for their families. Naturally, happier staff will make for a happier resident experience, becoming a full cycle as that resident experience helps drive move-ins for your community.
In the end, something as straightforward as personalized videos can reinvent the employee journey and turn your company culture into the occupancy rate propellant you've always dreamed of. And OneDay is beyond grateful to be the sales and video platform that can make it all happen.