The Ultimate Guide for Increasing Occupancy at Your Senior Living Community

For as diverse as the senior living industry is, there’s a single unifying objective across all communities – increased occupancy. It’s what powers the bottom-line, fuels growth, and keeps you ahead of an ever-increasing field of competitors.

But given how challenging and dynamic these times are for assisted living providers, traditional methods to improve occupancy might not work very well anymore. Times have changed, and so must a community’s marketing and operations, at least if it wants to stay on top of the competition.

That’s why OneDay, has created this Ultimate Guide for Increasing Occupancy at Your Senior Living Community – to give you a blueprint on how to thrive in a patently different marketplace. We’re going to look at driving occupancy through a collection of thought pieces from OneDay’s industry experts, including:

• 5 Strategies to Increase Occupancy In Assisted Living
• 3 Ways a Strong Culture Increases Occupancy in Senior Living
• Increasing Senior Living Occupancy with Video Marketing
• Going Digital: Understanding ROI in Your Senior Living Video Marketing
• How Do You Market a Senior Living Community?
• Why Your Senior Living Community Needs Video Marketing

As you’ll see, with everything from high-level insights to detailed strategies, this is the only guide you’ll need to transform your marketing into a occupancy-driving powerhouse. So on that note, let’s dive right in.

The blog discusses five strategies that senior living communities can implement to improve occupancy rates. The first strategy is to embrace the new marketing paradigm and understand that prospect expectations have changed. The second strategy is to focus on what matters most, which is compassionate care and a fulfilling quality of life. The third strategy is to make the experience personal and memorable. The fourth strategy is to master the digital voice and message and take advantage of technology. The fifth strategy is to focus on video marketing as it is more engaging and drives results. By implementing these strategies, senior living communities can differentiate themselves from the competition and increase occupancy rates.

This blog argues that a strong culture is crucial for the success of senior living communities. A positive work environment can reduce turnover among both employees and residents, which in turn improves the quality of life for everyone involved. The author suggests implementing wellness programs and recognition/engagement initiatives to enhance the culture and foster stronger connections between staff and residents. The use of video marketing is also recommended as a way to showcase the community and its culture to prospective residents and employees. By promoting a sense of home and community, the author believes that occupancy rates will increase, helping to make the senior living community a more attractive place to live and work.

This blog discusses the importance of video marketing in the digital age. It emphasizes that while video is popular, its effectiveness depends on the right approach. The best channels for video content vary depending on the target audience, with seniors being more active on Facebook and adult children more likely to be on LinkedIn. The article suggests starting with clear goals for your video content and making it short, sweet, and engaging with a strong hook. The video should showcase the diversity of your staff and residents, and end with a call to action to engage with the viewer. This way, the video can create a sense of inclusiveness and comfort that helps to drive move-ins and increase occupancy rates.

This blog discusses the importance of Return on Investment (ROI) in video marketing for retirement communities and assisted living facilities. It explains the need to have clear objectives and goals, such as boosting brand awareness or generating qualified leads, in order to measure ROI. The article also highlights the importance of choosing relevant metrics and keeping the data and strategy manageable. The article emphasizes the importance of monitoring performance, prioritizing efforts, and establishing milestones to track progress and ensure success. The article concludes by reminding marketers that improved metrics do not necessarily equal success and that it is important to continually measure progress against overall objectives.

The future of senior living communities is promising with the growth of senior population and digital marketing tools. To effectively market a senior living community, it is important to have a modern and attractive website that stands out from competitors, use testimonials to build trust, target specific audience segments with relevant information, and take advantage of digital marketing channels. A comprehensive digital marketing strategy can provide access to communication tools, improve lead generation and conversions, and boost website traffic. While traditional marketing can still play a role, digital marketing is increasingly important in senior living communities.

The senior living industry is facing challenges in 2020 and needs innovative tools to communicate with residents, prospects, and families. Video marketing is proving to be a critical engagement and communication tool with statistics showing 66% of people prefer to learn about a company through videos, 86% of consumers want to see more videos from organizations, video marketing generates a positive ROI for 88% of marketers, the average viewer retains 95% of a message when delivered by video, and companies that use video marketing realize 49% faster revenue growth. OneDay's case study showed that adding a video to a marketing email increased response rates by 95%. Over 40% of seniors aged 65 and over now own smartphones and two-thirds use the internet, dispelling the misconception that they are intimidated by technology. OneDay offers an easy and intuitive app that can help communities create professionally branded videos that are personal, engaging, and cost-effective. Best practices include controlling the narrative with families, showcasing the community to prospects, personalizing every video, and making strong connections. The senior living industry needs to adopt technology for future success and video marketing plays a critical role.